Blog Update - 2013 Predictions…I Guess It Can’t Hurt - 01/04/13
Making predictions for any field is a crap shoot, especially the never ending and evolving space of social media. Who would have thought the Facebook IPO would turn into such a mess? And, ever hear of the Nexus Q? Neither have I!
Blog Update - Good bye high definition…and so long social media - 11/28/12
One day, high definition TV will disappear. There will be so many high definition stations and so many high definition TV sets that all of a sudden, the “high definition” will be dropped and we will just have “TV.” The same can be said about the future of social media. At some point, the “social” will be dropped and Twitter, Facebook, and Tumblr, etc. will just be another channel, being utilized within a multichannel marketing campaign. In his article, Mark 2012 as History’s Last “social media” Election, on CNET, Paul Sloan rightly points out, “social media” and elective politics will have a turning point. And, the social channels will become so mainstream that they will be as ubiquitous as TV, print, or radio.
Adherence Resources for the Pharma Brand Marketer - 10/17/12 
Sometimes, the tax payer dollar can benefit both the consumer and big business…or in this case, big pharma. A recent Google search uncovered some interesting adherence and persistence materials culled from state and federal funded health agencies. continued in Strategy
Blog Update - 
Little Things Build Brand Loyalty - 10/03/12
Twitter and Cadence - 9/25/12
If you’re like me, the number of people you follow on Twitter has grown, and grown, and grown. And, if you are really like me, you keep saying you will create categories, and lists, in order to more easily find the content you are looking for. But…who are we kidding? continued in Social
Blog Update - Increasing Engagement - 9/24/12
Blog Update – The Future of Marketing is not Agency Based…It’s all about Motivating the Consumer to Advertise on your Behalf - 9/23/12
Blog Update – Insurance Exchange…In Ten Days or Less - 9/19/12
Maximize Your Agency Relationship & Strategic Thinking - 9/11/12
As brand marketers work with their agency, it seems like every other day there’s a proposal to “test drive” a new social media avenue vying for attention from the already inundated consumer. continued in Brand Management
Blog Update – Trust Me, You Can’t Trust Anyone - 9/11/12
Blog Update - Massachusetts Lifting the Ban on Copay Cards- 9/08/12
Maximize Brand Visibility with PR & Marketing - 9/06/12
With social media advancing as a primary method for brands to communicate information to consumers, drug marketers are faced with unique challenges. continued in Strategy
Blog Update - The ‘Super Glue’ of Medical Blogs, 9/01/12
Blog Update - 150 Writing Resources to Reinforce Marketing Plans, 8/28/12
Blog Update - Being Funny May Increase Sales, 8/26/12
Blog Update - Instagram, Advertising in the Hands of the Consumer, 8/24/12
Got a Great Idea? Now Validate it with Data - 8/22/12
While there are many inspirational stories about successful brand marketers who got their ideas from hunches, premonitions, and dreams, the best business decision is the one that has the data to back it up. continued in Strategy
Blog Update – Pinterest – What is it and Why Should We Care?, 8/15/12
Blog Update - One Immutable Law of Nature, 23 Year Olds Should Not Run Your Social Media, 8/10/12
Blog Update - Instagram, 8/10/12
Blog Update - WearableTechnology, 8/09/12
Brand Web Sites and Loyalty - 7/27/12
A consumer becomes a patient by the simple act of a doctor writing a script and then by taking a short drive to the pharmacy. So how does a consumer become a brand advocate? continued in Strategy
Blog Update - No Free Lunches, Twitter is Being Monetized, Foursquare is on its Way, 7/25/12
Successful Agency Account Leadership - 7/13/12
During my tenure leading agency teams and providing client support I have learned some key principles that drive long-term successful client partnership. continued in Brand Management
The Monetization of Twitter - 7/9/12
According to a recent study by Pew Internet titled, “Twitter Use 2012″ it seems that Twitter users have been growing at a steady pace. Since May 2011, the proportion of online adults who use Twitter on a typical day has doubled and has quadrupled since late 2010. continued in Social
The Call Center – Where Social Media is Human - 6/24/12
The irony of social media is the lack of real, meaningful social interaction. Nobody really speaks to or sees each other. Therefore, it is important to remember that the only direct interaction your hospital or brand has with a consumer is through your call center. continued in Social
Privacy Management on Social Media Sites - 6/19/12
According to a study by the Pew Research Center, social network users are becoming more active in managing their accounts. This includes ‘unfriending’ on Facebook, deleting comments made by others on their profile, and further refining privacy settings. continued in Social
For a Doc, Social Media Can Kill a Career - 6/06/12
Upon Graduating from Medical School, Physicans are faced with many decisions. One important area of focus must be how to conduct oneself online. As young doctors segue from the anonymity of school into the more public forum of providing healthcare, they need to realize their online trail will be scrutinized. continued in Social
Social Media & Physicians – Scenarios To Consider - 5/25/12
Doctors and privacy go hand in hand. Patients understand that what is said within the walls of the physicians office is confidential. So how can the use of social media be used by physicians without the risk of crossing time-honored boundaries? continued in Social
Goodbye, Lipitor. Pfizer Bids a Farewell - 5/14/12
Even a very aggressive (and expensive) marketing campaign to keep patients on the brand could not hold off the inevitable. Lesson here…even a $4.00 copay, wishful thinking, and corporate muscle can’t beat Walmart. continued in Brand Management
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